Pinterest, the social
photo sharing website, is growing at a phenomenal speed as more and more
businesses and individuals are showing interest in this unique image-based
social networking platform. Pinterest prohibits the display of any direct trade
related content by businesses on its site. But, there are lots of ways in which
businesses can use Pinterest to build their brands and increase revenues.
Pinterest can increase traffic of a website as the pins you create link back to
their source locations.
Here are the 7 cool ways to use pinterest as part of
your social media marketing mix:
Creating Custom Product
and Audience-Specific Pinboards
Businesses can create
custom product pinboards of the products sold by them and indirectly market
their products. These pinboards offer custom combinations of products to
consumers for specific purposes. Alternatively, businesses can also create
custom pinboards for different segments of their target audience. But, it
should be kept in mind that Pinterest boards should be created with a specific
purpose in mind to avoid any confusion in the minds of consumers.
Pinboards of Exclusive
Product Bundles
Businesses generally
sell a specific collection of products called as a product bundle at a special
discounted price. Businesses can create a pinboard for a specific collection of
products that are sold at a special price just like custom product pinboards.
Market Research
Businesses can use
pinterest for doing some informal market research. One of the best ways to do
this is to publish the images of products that are still under development on
Pinterest and ask customers’ feedback on them. They can also take feedback of
customers on other marketing mix elements like new ads, packaging, etc. This kind
of market research can be useful to plan and implement better marketing
programs.
Consumer Educational
Videos
Many customers don’t
know that videos can also be pinned on Pinterest. Businesses can pin and share
their ‘how-to’ and educational videos which are posted on video sharing sites
like YouTube. These videos can be helpful in generating interest on their
products. A separate Pinterest can be created for all such videos they want to
share.
Contests
Businesses can organize
contests for their customers on pinterest. Contests organized on Pinterest can
be very creative as they are based on images. These contests can be promoted
across all the business’ social media profiles.
QR Code Pinboards
The QR (Quick Response)
codes for different products of a business can be gathered into a separate
pinboard on Pinterest so that customers can easily find them. This kind of QR
code pinboards can be helpful for businesses who design latest creative QR
codes.
Coupon Pinboards
Pinboards of a
business’ coupons which are published can be created. This will help in sharing
the coupons with a wider audience all over the web. Prospective consumers can
view all the coupons of business at a single place.
There are several other
ways in which businesses can use Pinterest like project management and
providing visual stories of their products to customers. But, this will need
more awareness across the globe regarding this new and exceptional social
networking platform.
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