Skip to main content

LinkedIn.com Fails in the Social Media

Linkedin.com needs no introduction. The social networking platform claims to have 135 million users across the world. It is well appreciated for the opportunity it offers to professionals to network with people active in various domains. In addition, recruiters see it as a good platform to look for suitable candidates for different job profiles. Despite all the positives, there is something that does not seem to be working for LinkedIn. The platform appears to have stagnated and is in crying need for a change. Else, failure is imminent. Let's delve deep into this to get the real picture.
mrtechpathi_linkedin_fails_in_social_media

Perceived reasons for failure

1. Lack of emphasis on further innovation
Dynamism drives social media. A complete overhaul of features is more a norm than an exception. The same is not the case with LinkedIn. Networking opportunities form the driving force for this medium but innovation is essential to attract a large number of users.

2. Absence of avenues to engage people for long
A profile on LinkedIn has become more like uploading a CV on a job portal. A social networking portal needs to be more than that. Such mediums thrive on communication. More avenues should be available for the purpose.

3. Competition from other sources
BranchOut, a Facebook app by Monster, the recruitment portal has emerged as a huge success on Facebook. The point of contention in that case is the plausible reason for such a popularity having eluded the LinkedIn app despite the platform being a huge brand in its own right. This deserves a closer look.

4. No significant differentiating factor
It allows professionals to interact but then a new portal may as well come up which blends the capabilities of LinkedIn with more advanced features. Such a competition would be near impossible for LinkedIn to handle then. 

Steps required bringing change

1. Integration with social media
The failure of LinkedIn's Facebook app notwithstanding, the effort should continue. Integration with various platforms is a must. Sharing drives social networking. LinkedIn needs to join in. A standalone approach would do well only if a complete revamp is in the offing with a plethora of new features.
  
2. Implementation of features that encourage people to be regular
Less than 10 percent of users log in every week. Even when they do, the time they spend on the platform is nearly one third of the average time people spend on Facebook. It is understandable that LinkedIn is a networking website for professionals but the fact remains that if the platform was so significant people would spend more time on it. After all, networking forms the core of business dealings. 

Innovation can still help LinkedIn emerge as a force to reckon with. It is a major brand in the world of social media. It can still hold on to the tag in the long run. This would turn out to be true only if LinkedIn redefines itself to give a new lease of life to a platform that may otherwise perish in the rapidly changing world of internet and social networking.

About the author: Diana Maria is a blogger by profession. She loves writing on technology and luxury. Beside this she’s fond of books. Recently an article on etree attracted her attention. These days she is busy in writing an article on luxury yachts.

Comments

Popular posts from this blog

BMW Ghost with 1600cc 6 Cylinder Engine with Eagle Design

Marko Petrovic has come up with an innovative design of motorcycle well inspired by wild white Eagle. Its named BMW Ghost. Name may seem quite scary but this snow colour Ghost has 1600cc 6 Cylinder Engine with amazing wild design.

 Of course top human invention Aeroplane is designed by inspiring birds.I am sure this will be our future bike design and will really make bike lovers fell as if they are flying with Eagle eyes.
















For those who want to step on this Ghost and become Ghost rider should be aware that "Speed thrills but Kills".

How do you feel about this Post ? Please drop your comments and feedback.

Source : Yakodesign

Why to Use Cloud-Based Services?

Cloud computing is one of the usual suspects on every year’s “trending technology” lists for years now and we would like to add, deservedly so. Beside the fact that it is very convenient and everybody uses it, whether they know that or not, what helped cloud computing to rise to such prominence is the strong embracement from business community. No wonder, considering that clouds are making huge shifts in the business landscape and helping various companies, especially the smaller ones and startups, to overcome common obstacles in the way it would be impossible not that long ago. So, it is evident that cloud-based services are “the big thing”, let us see why.
Ease of Access

Smart devices are becoming smarter and smarter as the time goes by and we won’t have to wait for too long until they catch up with our PCs. Cloud computing allows us to utilize this extraordinary advancement to its fullest extent. Ability to access, view and edit all the important documents through cloud, wherever you…

Duality - Dual SIM, Dual Camera,Dual Flip and Dual Screen Phone

Chinavasion has displayed Duality mobile which has quite interesting features when compared to few smart phones available in market.

This phone is dual everything, two screens, two SIM slots, a two way camera, two ways to flip. As one of the best flip phones around the Duality features a cool outer casing LED display which lets you check the time and date, profile, signal and battery of the phone in the blink of an eye.

It has proved as a sexy phone with flip vertical and horizontal position feature and slick black exterior with 3 inch touch screen.The Duality mobile phone comes with everything you need to organize and manage your personal and work day-to-day activities. You have instant access to your Calendar, Notes, Email and other important areas of your task flow.


Communicate and keep connected with all your friends and family with the integrated applications like for mail and IM. Get entertainment from Mobile TV, Videos, Music and Radio. You will benefit not only from all the gre…