Google’s
web browser Chrome accounted for about 20% market share in August 2014, during
a time where other browsers were creeping up on their own percentage. Updates
for the browser have remained rather quiet for the past few months until this
week when Lucas Ballard, a software engineer for Google announced that a new
update to an existing feature has been rolled out to protect users from harmful
downloads.
Safe
Browsing, a feature introduced by Google back in 2011 was created to protect
users from malicious downloads that they might be tricked into. The update
released this week emphasizes the feature, providing users with a new warning
that notifies users that:
“Attackers
on (URL) might attempt to trick you into installing programs that harm your
browsing experience (for example, by changing your homepage or showing extra
ads on sites you visit).”
This
notification, hard to not notice due to a completely red screen that will take
over your browser, will also let the user dig further into details that explain
why the targeted website has been flagged.
Improved search results
Along
with the Safe Browsing update, Ballard also wrote in his blogpost that new parameters have been created in Google’s search
algorithm that will prevent sites with malicious malware and other harmful
programs from showing up in results at all.
On
top of that, the post also said that they have started disabling Google ads
that will lead users to websites with unwanted software.
These
updates will have no effect to vast majority of webmasters and digital
marketers who are currently maintaining their websites. With that said, it is
highly advisable for webmasters to do an analysis of all links on their
websites to make sure that none of them are pointing to sites that Google is
currently targeting.
Google
takes unwanted software extremely seriously, and the policy regarding this
software can be viewed on the profile section of their website.
This
move could likely be the first of a few (or many) in 2015, as the search engine
giant continues to provide the cleanest results for its users.
Author
Bio: Ezra Melino is a writer on all things entertainment and technology. He
covers subjects ranging anywhere from the Internet, satellite TV ,
streaming services, and more.
Niceee
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